IMPORTANT CHAPTERS FOR SM & IT CA IPCC


IMPORTANT QUESTIONS FOR  STRATEGIC MANAGEMENT

CHAP-1
1.BENEFITS OF GLOBALISATION
2.PORTER FIVE FORCES COMPETITIVE MODEL  (V.IMP)

CHAP- 2
1.STRATEGIC ALTERNATIVES
2.STRATEGIC DECISION MAKING
3.FRAMEWORK OF STRATEGIC MANAGEMENT

CHAP- 3
1.SITUATIONAL ANALYSIS
2.PORTFOLIO ANALYSIS
3. BCG MATRIX

CHAP- 4
1.LIQIDATION STRATEGY
2.DISINVESTMENT STRATEGY
3. CORPORATE STRATEGY , NATURE AND SCOPE

CHAP 5
      4P’s OF MARKETING MIX
      VARIOUS MARKETING TECHNIQUES
      LOGISTIC STRATEGY

CHAP 6
1.SBUs
2.VALUE CHAIN ANALYSIS
3. CORPORATE CULTURE


CHAP 7
1.TOTAL QUALITY MANAGEMENT
2.BUISNESS PROCESS RE-ENGINEERING


SHORT QUESTIONS FOR 2  -  4 MARKS
1.ENVIRONMENT SCANNING
2.MISSION ,VISION ,OBJECTIVES
3.KIERTESUS
4.KEY SUCCESS FACTORS
5.STRATEGIC UNCERTAINITY
6.CONGLOMERETE AND CONCENTRIC DIVERSIFICATION
7.FORWARD AND BACKWARD INTEGRATION

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